The main conceptual idea of this news article is a conflict between residents and a dance studio in a residential building. Here's a breakdown: * Problem: Residents started complaining about the music from the dance studio, leading the municipality to order the studio to relocate within 90 days. * Escalation: While the studio was working on finding a new location, three women claiming to be residents confronted the choreographer, leading to an altercation where one woman physically assaulted the choreographer. Essentially, the article illustrates a situation where a seemingly minor neighborhood dispute escalated into a violent incident.